Gentle Balms seek to provide protective moisturizers for those who suffer from common and intolerable skin conditions such as Eczema. Using only the finest, naturally-sourced ingredients in all of the products they cater to the planet-concious who want the best for their skin.
We were approached by Gentle Balms to initially provide a new logo design for their skin care brand that we then took and applied to packaging, labels and advertising design. The project took the form of a discussion right from the very beginning so we could clarify and pinpoint the exact details we’d need to focus on for the logo design.
We offered up an initial set of logos in the form of a presentation to explain each logos own aesthetics and merits. We then allowed the client to make a decision on which logos to carry forward and what to leave behind. The process of discussion followed by incremental refinement allowed us to reach the perfect logo.
The project you see on this page is the end result of the work we put in together with Gentle Balms. Gentle Balms now have a logo, packaging and advertising design they can use to promote their products to their target audience.