A comprehensive research round is a key step in making sure that what we put together is brand appropriate, market appropriate and speaks directly to your own vision of your business. Immersion is everything - so we ask plenty of questions, do a lots of research and build a base of materials that we can feed directly into our creative strategy.
After we've spent the time crunching our initial research, we'll be ready to propose the specific package of work and approach we think you'll need. For some, a strong logo will do just fine - but in other cases, you might need a little more. Whatever direction we take, and wherever our minds meet, we’ll put together a solid brief which’ll act as the project's benchmark.
We'll start by exploring a whole range of different ideas, until we've got 2 or 3 that we think are the strongest creative logos. We'll present our concepts, explain our rationale, align on any changes needed and work together to deliver something amazing that we're all really proud of. Wherever we end up, we want to make sure you can't wait to show it to the world.
The practical side of creativity is important, and everything we do is designed to make sure that using your new creative work is as simple and as efficient as possible. Either we’ll continue to work with you on rolling out your new brand out across business stationery, digital and more - or if you want to keep things lean, we’ll send you all of the files you'll need.
User interface design
Mobile friendly websites
Up & Out Architects