University Biomedical Services — Cambridge University

Logo update + visual identity refresh

University Biomedical Services play an essential role in the understanding of health, diseases and the development of treatments for both animals and humans.

University Biomedical Services came to us with the brief of requiring a logo/ and identity refresh. The previous logo, when used, was offering little in the way of presenting the business as cutting-edge, modern or professional.

UBS provides training for those seeking Home Office Licences. Their courses follow the modular syllabus set out by the Home Office making them an important part of this industry. It was key that the logo and identity personified the level of professionalism you'd expect. We kept this in mind when approaching our considerations for an alternative logo.