Our mission is a simple one. To design and develop logos and brands that work as hard for your business as you do. Anyone can design a logo, but we believe the powerful logos and brands come from a deep understanding of your business that we’ll then weave into a creative process that is collaborative, fun and engaging.
Logo design is where we excel, our business is to make your business look it’s best, but it’s a little more complicated than that isn’t it? Anyone can design a cool logo and for most this would suffice. But not everyone can design a logo that speaks to your customers and harnesses everything your business believes in - that’s where we can help!
Sometimes just a logo will do, but for those who require a little more scaffolding to support the awesome logo we’ve just created together - a brand identity might be necessary. The brand identity encompasses every touch point of your business, the visual aesthetics, tone of voice and how you are recognised by your customers. Combining an identity alongside a logo is a lethal combination for brand recognition, then the rest is up to you!
Brand guidelines are a creative and formal document that encompass all of the above. It’s in here we lay out the rules for your business brand. Brand guidelines are often necessary when dealing with one or more supplier. They detail to do’s and do not’s, the relevant images and fonts to use amongst many other things. Brand guidelines are there to support your business in creating a consistent image when working with colleagues or outsourcing work to others.
Without a clear and defined brand strategy it can sometimes be difficult to know what the purpose, vision or mission is for your business. Without knowing these do you really know what your business stands for? who your business serves and how having clearly defined values will help to propel your brand and business forward? A brand strategy document will define all of the above and we can help you get there with 20/20 vision!
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Sed+Co logo and branding design agency based in Peterborough, Cambridge.
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